Legendary Music Producer, Quincy Jones has collaborated with Emirati social entrepreneur Badr Jafar, to jointly produce the Arabic charity single entitled ‘TOMORROW / BOKRA’. The song involves 24 leading Arab Artists from 16 nations across the Middle East and North Africa singing with one voice for a better tomorrow. Grammy-nominated international superstar Akon has also lent his vocals to the track, and Shakira, who is of Lebanese descent, has recorded a special introduction to the music video.

Quincy Jones’ original Grammy winning version of the song ‘Tomorrow (A Better You, A Better Me)’ has now been re-adapted and produced by Quincy Jones and Grammy Award winning Moroccan producer- RedOne, with Arabic lyrics written by Majida El Roumi and musical adaptation by Kadim Al Sahir. The music video and documentary film have been directed by American born, Malek Akkad (son of the late Moustapha Akkad, Director of ‘The Message’).

Associate Producers include Mawazine, Rabat; The Doha Film Institute; & the Qatar Museum Authority.

All funds raised as part of the single’s global distribution will be collected by the Arab Fund for Arts and Culture in support of the United Nations World Food Program, Dubai Culture & Arts Authority and the Abu Dhabi Music & Arts Foundation among others, to finance educational programs in music, arts and culture for children from across the Arab world.

Video Director Malek Akkad with Music Producer Quincy Jones at the music video launch.

Check out more snaps from the launch of the music video and behind the scenes here.

For more information visit: www.tomorrowbokra.org.